Creator Disclosure Guide

Why disclosure matters

If you received a free product, earn commission, or are paid to talk about Wisconsin Soap Company, that connection is something your audience deserves to know. Disclosure is simply being honest about relationships that could affect how people view your recommendation.

Instagram Story

Place a visible disclosure directly on the Story itself — for example a clear text sticker that stays on screen long enough to read, such as “Gifted by Wisconsin Soap Company” or “Ad.” Do not rely only on a small tag hidden in a corner or on a hashtag in a separate frame.

Instagram Reel / TikTok

Include a clear disclosure in the video itself and in the caption where appropriate. A short on-screen label such as “Paid partnership with Wisconsin Soap Company” or “Ad” works well. If you earn commission from a link, say so in the caption, for example “I earn commission from purchases through my link.”

Gifted product

Free product is still a material connection. Even if you were not paid, receiving a free product is something you should disclose, such as “Gifted by Wisconsin Soap Company.”

Commission link or code

If you earn commission when people shop through your link or code, that earning relationship should be disclosed clearly. A simple line like “I earn commission from purchases through my link” is enough. A discount code alone is not always enough to disclose a commission relationship.

Quick checklist

• BE CLEAR
• BE EASY TO NOTICE
• DISCLOSE THE RELATIONSHIP
• DON’T HIDE IT IN A LONG HASHTAG LIST
• DON’T MAKE CLAIMS YOU CAN’T SUPPORT

Follow the rules that apply to you

Creators should follow the current FTC Endorsement Guides and the platform-specific disclosure tools and policies for each app they use. This guide is a starting point, not a replacement for those requirements.

For the full program rules, see our Campus Creator Program Terms.